from your smart TV before YouTube app If you have used it, you may have noticed that there is an advertising policy that bothers you. Youtube Premium When non-subscribers access Youtube from their smart TVs, they see advertisements at very short intervals, which greatly reduces their viewing experience. The platform is now trying to solve this problem.
Youtube changes its advertising policy on CTVs
YouTube, smart TVs, as well as Apple TV and game consoles It’s testing a different approach to its ads on devices like Platform, CTV (Connected TV) It’s trying to serve longer but less frequent ad breaks on devices it refers to as The idea is to show ads in a way that makes YouTube more compatible with every platform you watch.
on mobile devices shorts You may tend to watch shorter content such as Because, shorter and faster ad breaks It might make more sense. However, if we come to the TV part, you will not watch such short content on this platform. YouTube, approximate average watch time from CTV devices in the US 21 minutes states that it is. It doesn’t make sense to put short commercial breaks at these lengths either.
YouTube believes the service’s inspiration is the audience. 79 percent of He said there is research that indicates he would prefer YouTube to bundle the ads together rather than spread them out in one long video. In other words, the advertising policy will be like the TV series you watch. You will not see ads for a long time, but when you do, you will see a series of ads. So it will take long.
The platform believes minimizing disruption is the way to go, and it believes taking longer but less frequent ad breaks is a sensible idea. It is not yet clear how YouTube will implement this plan. For example, will there be a four-minute ad per hour instead of four one-minute ads? It was also not said whether it would show more ads overall if this plan goes forward.
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